Pain is your fuel / Nike
Heartbreak is not a sign of weakness, but a symbol of strength. It takes courage to love, and even more courage to let go. Every setback is an opportunity for a comeback.
The power of AI has brought a revolutionary new way to join our different passions and heroes into a single project.
For the fashion part, we've taken inspiration from the rule of 3% and reinterpreted the genius of Virgil Abloh. Combining this with the meticulous attention to detail and materials from the iconic brand Jaquemus, we've created something truly special.
The campaign was directed by none other than the legend John C Jay, who brought his iconic work from Bloomingdales into our world. And as a creative team, we worked alongside Midjourney to bring this vision to life.
Together, we've created something unique and truly unforgettable. So join us on this journey, as we continue to push the boundaries of creativity and innovation.
*This is concept work for Nike powered by Midjourney
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