How to raise a logo to an icon / Reebok
Reebok rethinks his iconic brand and how to raise his logo to an icon.
The forms of communication between the real world and the digital erase its borders and many times, to consider an experience as complete we associate what happens in a person with what happens to us in the virtual world. The way we share what we live is altered by technology.
An unknown gesture, with the ability to reproduce and become viral, witnessed endless interpretations. This symbol abstracts the brand logo and presentation along with the #SportTheUnexpected campaign. A new society of the unexpected is born.
-First commercial in Reebok history filmed outside of Boston
-Reebok's first campaign not sourced from the region or global.
- First local campaign that impacts the people of the region.
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